Attraction Marketing vs Rejection Marketing – Which System Are You Using?
Have you ever belonged to a MLM business I'm sure you know the old school marketing techniques where you work your warm list (family and friends), make lists of everyone you know, leave drop cards everywhere, cold call people on a purchased list of leads, hold hotel meetings, leave flyers on every bulletin board you can find, approach everyone within 3 feet, etc, etc.
Were you happy with the results? I'll bet that you weren't. Unfortunately, these techniques no longer work for most people and are part of the reason for the high drop out rate within the Multi Level Marketing industry.
Each time I joined a new Network Marketing company in the past, I was introduced to these and similar techniques. While there were slight variations with each company or upline sponsor, the essence of each company's marketing strategy involved some variation of these tactics. Basically, it all boiled down to calling and bugging everyone I could think of and every new lead to see if they might be interested in an opportunity to make some extra money
However, what they either didn't tell me or at least played down, was the large amount of rejection I would have to face. Approaching a disinterested, untargeted market not only resulted in a large amount of out right rejection, it also created some amount of hostility.
So what is the typical industry response to NFL (No Friends Left) club members? Buy opportunity leads and start calling them. And so I did.
But by following this guidance led only to more rejection, hung up phones, and some hostile confrontations from these supposedly opportunity seeking prospects.
With nothing to show for all my efforts, I sunk into debt buying worthless opportunity leads.
I gave up for a while feeling that Network Marketing just would not work for me. But then I discovered a easier and better way. A way that in not taught by most Multi Level Marketing companies because it is not the "traditional way they have always done it."
Using attraction marketing techniques, I soon learned the secrets of offering desirable and useful information to a targeted audience, build a relationship with them and get them to come to me asking to join my team.
So, don't be held back by obsolete marketing methods, or at least marketing methods that aren't working for you. Instead discover the new school attraction marketing methods that are working today.
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