Stick Packs Offer Unique Benefits
Stick packs have brought a new portability to the marketplace. Frequently called On-the-Go or "single serve", stick packs provide a covenience over other forms of food packaging. Stick packs derive its name from its long, thin shape that is like a stick of gum.
Stick packs are made from a flexible foil that is filled vertically and sealed at both ends and down the back to form a small pouch. Unlike satchets, stick packs are narrow which makes it easy to pour the contents of the package into the neck of a bottle of water. Stick packs also hold single serving sizes and easily fits into a backpack or purse.
Stick packs or stick-pouches have been around since the 1970's. In Japan and Europe stick packs have been established since the early 1990's. Stick packs have begun to take hold as a new category due to the surge in demand for flavorings and additives for a more active user. Stick packs have reached beyond sugar substitutes to include flavored drink mixes, energy drinks, vitamin supplements and diet drink mixes.
A major benefit of stick packs is the controlled portion aspect. With consumers being as active as they are they does not have time to measure specific amounts for each usage. Stick packs take care of that problem by having the correct dosage in every stick. Each individual stick preserves freshness while eliminating any waste for the consumer. Also, since stick packs are not sold individually the consumer can purchase a month's worth at a time.
Beyond portability stick packs also have a lesser result on the environment in comparison to other types of packaging. When compared directly with traditional pouches the savings can be upward of 35 percent on just the cost of film alone.
Stick packs provide various benefits to the customer and the environment. Due to their low per-item cost and controlled portions stick packs provide a very cost-effective and delicious solution for the consumer.
Imbibe is an industry leader of private label beverages including formulating and production of great tasting stick packs and private label beverages. Please visit http://www.imbibeinc.com to learn more about who Imbibes.
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